The Power of Social Media

In my last blog post I talked about how to get you connected to the right influencers within the music industry. Now that you (hopefully) got connected, here are a few tips on how to get yourself noticed by increasing likes on your posts and making your profile stand out!

Social media is a great tool to get your music or promotion for your next event out there. But, if your posts aren’t getting any hits then all your work is nearly worthless, says social media guru Dominique Jackson. According to him, in 7 simple steps you can go from few likes to sky rocketing numbers.

1) Engage your audience.
Don’t be afraid to ask questions and involve your audience. This will increases your overall engagement. Especially in the music industry, fans love to be engaged by the artist. Take DJ @marshmellomusic for example. His social media team is always sparking conversation with fans. Whether it is asking thoughts and/or opinions on by asking them to submit vocals to a track he’s produced, he is always involving fans left, right, and centre. (Click the below pictures to enlarge)

 

2) Important key: Posting at the perfect time.
We all know that social media posts don’t stay fresh forever, and now with new algorithmic changes only the most popular posts will be shown in the users (given their interest). So now it is not only about posting at the right time but also ensuring those “likes” are hitting strong numbers. According to Jackson, the best times to post for Facebook is anywhere from 1pm to 3pm, and anywhere from 3pm to 4pm for Instagram. He suggests using Sprout Social’s very own ViralPost – which is a built-in feature that determines the most optimal post time for your content to maximize engagement.

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3) Don’t forget to use #Hashtags.
The calculation is simple: more hashtags = higher engagement. Hashtags make your content easier to find and lets you take advantage of what’s trending. Making sure to keep everything relevant to what you’re posting and not to “over-hashtag” is the key here. According to SocialMedia Examiner contributor Greg Miller “you know what keywords are working best by monitoring your engagement, link click, and reach. Spikes in any of those metrics will show you which tweets have effective keywords in them.” Using Google’s Keyword planner helps you find the most relevant keywords to help boost your post.

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4) Pictures, Pictures, Pictures.
“The posts that get the most likes are ones that feature people’s faces,” Jackson writes. He highlights some quick tips to start getting more pictures of people on your page. According to Hubspot: “Researchers found that coloured visuals increase people’s willingness to read a piece of content by 80%! So yes, pictures are crucial to a post, and will not only increase the number of views but also the number of likes!

5) Focus on your target audience-NOT your business.
Focusing solely on your business is not going to help you get more likes. The key is finding middle ground between your customer AND your business.

6) Don’t be shy: Go ahead and ask for the like.
“Many people overlook this simple tip,” Jackson writes. “If you start asking users to engage, you’ll see the number of likes increase for your content.

7) Tag popular accounts.
When you tag someone on social media they receive a notification. Try reaching out to influencers and tastemakers-this won’t only help you obtain more likes, but also give you more exposure with the likelihood they share it with their followers.

8) Post interesting content!!!
“Frame your content in interesting ways,” Dave Kuskek, founder of New Artist Model says. “For example, if you’re in the studio recording a new album, try sprinkling little updates on social media. Tell a story about your experience that day, share pictures, or post a short teaser on what you’re releasing.” Keeping fans in the loop is important. They like to know what’s going on and what you’re working on at the moment.

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